Great Used Cars

Driving home the other day I noticed an approaching billboard with a striking statement…

“BELIEVE IN Something BETTER.”

The letters were all caps except for the word “something” which was underscored for added emphasis.  Intrigued, I couldn’t wait to move forward to discover what, or who, was behind the message. Was it The Church of Latter Day Saints? The Boys and Girls Club? A new “Say no to drugs” campaign?

No… it was a cell phone company.

U.S. Cellular to be exact. You know when a brand promises too much when you feel that let down in your stomach that goes “Really? It’s all that?” I had a similar experience viewing a TV ad a couple of years back. It lured me in by saying that one thing, and one thing only, truly defined who and what we are. I had to know what could be that monumental that it could sum up our very essence. The answer?

A watch.

It’s not to say that companies can’t align themselves with strong attributes. In fact, that’s a great strategy for the positioning of a brand. But in the execution of that strategy, it’s important to ask if the promise is a realistic one. Verizon, for example, makes a more believable claim that “It’s the network.” Wal-mart played it fairly safe with “Always the low price. Always.” But of late, it shifted to “Save money. Live Better.” Is it realistic to think you are living the high life thanks to Wal-mart? I’ll let that be your call.

Dodge came out with a TV ad entitled “My name is Ram” in which images of Muhammad Ali and Albert Einstein were displayed, while they touted their vehicle as “All brawn. All brain.”  It further states that it’s “built by passion… and stopped by nothing.” And “a technological marvel,” with a picture of a major suspension bridge being built in the background. The only thing missing was a shot of a shuttle launch. Pretty heady stuff for a truck.

With all the decentralization of media, the consumer has the power now to pick and choose what he or she wants to see and hear. So if your brand message rings hollow, they will tune out. In fact, if your message is not authentic, it will create just the opposite effect… one of distrust. Years ago, Ford came out with an ad campaign that touted “Quality is Job #1!” At the time, American made vehicles were anything but synonymous with quality, and saying so did not make it so. If that were true, Quality Inn would be at the pinnacle of their industry. In business, as in life, it’s always best to underpromise and overdeliver. So choose your brand names and tag lines wisely. Make sure your brand message is not only aspirational, but also believable and achievable.

About the Author:

Phillip Davis is president and founder of Tungsten Branding, company naming consultants located near Asheville, NC. Phil and his team have assisted over 200 regional, national and international corporations with business and product branding strategies. To view his company naming portfolio, visit http://www.PureTungsten.com

Article Source: ArticlesBase.com – Is Your Brand Promise Too Big?

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Chevrolet : Corvette 67 Chevy Corvette 4 Speed Muncie Saddle Leather Interior Low Miles $600,000.00

Chevrolet : Camaro Z/28 Super Stock Legend 1968 Camaro Z/28 Old Reliable $499,900.00

Chevrolet : Corvette Stingray 1967 Chevorlet Corvette Stingray, King of the Hill $198,995.00

10 Tiffin Allegro Red 36Ft Class A Diesel Motorhome w/ 2006 Chevy HHR Warranty $175,000.00

Chevrolet : Bel Air/150/210 Chevrolet 1955 Chevy Nomad 55 56 57 Wagon $169,900.00

Chevrolet : Corvette 1967 Corvette Roadster Factory #s Matching 427 435HP Tank sheet & window Sticker $165,000.00

57-74 chevy 427 396 454 327 283 block head intake crank rod + 426 hemi inventory $150,000.00

Chevrolet : Camaro RS/Z28 CROSSRAM Z28/RS, 2,876 ORIG MILES, ONE OWNER, FLAWLESS $150,000.00

Chevrolet : Bel Air/150/210 1957 Chevy BelAir “Street touring” Full custom roadster convertible $130,000.00

Chevrolet : Nova Pro-Street 71 CHEVROLET NOVA PRO-STREET Masterpiece – 572/620 HP – Paddle Shift – AC – MINT $129,990.00

Chevrolet : Camaro 1969 EXTREME 540CID CAMARO $129,950.00

Chevrolet : Bel Air/150/210 1957 Chevrolet Bel Air Convertible Frame Off Restored Gold Spinner Award $129,900.00

Chevrolet : Corvette Frame-off Restored, 427/435, #’s Match, Immaculate! $129,900.00

Chevrolet : Camaro Pro Touring Frame Up Built 1968 Camaro Pro Touring LS3/480 6 Speed! $129,900.00

Chevrolet : Corvette ZR1 NEW 2012 Chevrolet Corvette ZR1 CENTENNIAL EDITION 3ZR Carbon Flash – 5 MILES! $129,180.00

Chevrolet : El Camino SS 454 LS6 1970 CHEVROLET EL CAMINO SS 454 LS6 M22 4-SPEED – #’s Matching – Concours Resto. $127,500.00

Chevrolet : Impala 1959 Chevrolet Impala Convertible rare matching numbers 315 hp $125,000.00

Chevrolet : Impala Impala 1959 Impala Conv.348 24bbl AC leather restomod Superior build! $125,000.00

Chevrolet : Corvette ZR1 2012 Chevy ZR1 Corvette 3ZR Velocity Yellow Supercharged $120,995.00

Chevrolet : Corvette ZR1 2012 Corvette ZR1 Centennial Edition NEW NO RESERVE 3ZR Premium Grp NO RESERVE $120,749.00

Chevrolet : Camaro RS/SS 1969 Camaro RS/SS LS2 550HP Pro Touring Punisher $119,900.00

Chevrolet : Chevelle Super Sport Documented Restored 1970 Chevelle SS LS5 Convertible $119,900.00

Chevrolet : Camaro Z/28 Frame Up Restored 1969 Camaro Z/28 302 V8 4 Speed $109,900.00

Chevrolet : Corvette Roadster Frame Up Restored 1965 Corvette Roadster 396 4 Speed! $109,900.00

Chevrolet : Corvette ZR1 2011 Chevrolet Corvette SUPERCHARGED ZR1 $107,800.00

Chevrolet : Corvette ZR1 ZR1 3ZR Premium $104,800.00

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Chevrolet : Corvette ZR1 2012 CORVETTE ZR1 3ZR CENTENNIAL EDITION HIGH PERF PACK, 6 SP MANUAL PRISTINE!!! $100,000.00

Chevrolet : Chevelle Bob Hamilton’s LS-6 “RED ALERT” Chevelle $100,000.00

Chevrolet : Corvette 1965 Corvette Coupe 396 – 425/ORIGINAL-UNRESTORED/3X – Benchmark/Duntov Awards $100,000.00

Chevrolet : Corvette Stingray NCRS Top Flight 1964 Corvette 327/375 HP FI 4 Speed $99,900.00

Chevrolet : Camaro Z/28 Investment Grade 1969 Chevrolet Camaro Z/28 302 4 Speed $99,900.00

Chevrolet : Bel Air/150/210 Nomad Frame Off Built 1955 Bel Air Nomad Pro Touring 350 2X4 $99,900.00

Chevrolet : Corvette ZR1 $350 SHIPPING CALL MATTHEW SAMSELSKI 860-919-6716 $99,900.00

Chevrolet : Bel Air/150/210 SHOW CAR FRESH NOMAD STREET ROD C-4 CORVETTE CHASSIS LTHR FI 350 $99,500.00

Chevrolet : Corvette ZR1 3ZR Supercharged NAV Loaded $125k MSRP + $8k in mods. Only 3600 miles PERFECT $98,980.00

Chevrolet : Impala TRI-POWER 1960 IMPALA, BUBBLE-TOP, TRI-POWER, “4 SPEED” FLAWLESS. $95,500.00

Chevrolet : Camaro SS 720 HP Fully-built Supercharged Custom 2010 Chevy Camaro SS $95,000.00

Chevrolet : Corvette ZR1 2010 CHEVROLET ZR1 ONLY 1,500 MILES! $1,285/MO 6-SPEED $94,995.00

Chevrolet : Corvette ZR1 10 CHEVY VETTE SPORT 6-SPEED MANUAL ONSTAR COUPE PREMIUM EQUIPMENT WARRANTY $94,500.00

Chevrolet : Corvette 2dr Cpe ZR1 2011 CORVETTE ZR1 BLACK ON BLACK 3ZR GM CERTIFIED 2100MILES very low reserve $94,000.00

Chevrolet : Corvette Supercharged 707 HP Hennessey Corvette Grand Sport Convertible – ZR1 / Z06+ Performance! $92,500.00

Chevrolet : Impala 1959 Chevy Impala Convertible Custom Candy Brandy Wine International Show Winner $92,000.00

Chevrolet : Corvette 1967 Corvette 427 430 HP L88 Red Red 2 Top Roadster Radio Heater Delete $90,100.00

Chevrolet : Bel Air/150/210 Bel Air 1957 Chevrolet Belair Convertible $90,000.00

Chevrolet : Chevelle LS6 One of a kind John Lingenfelter Chevelle $90,000.00

Chevrolet : Corvette CALL SHAWN B 1962 CHEVY CORVETTE, RARE 327/360HP FUEL INJECTION,WE FINANCE!!!L@@K AT ME $89,999.00

Chevrolet : Corvette ZR1 2010 Supercharged V8 6-Speed Manual Nav Heated Seats XM $89,991.00

Chevrolet : Chevelle LS6 1970 CHEVROLET CHEVELLE LS6 – RARE!!! $89,900.00

Chevrolet : Camaro 1967 Chevrolet Camaro Pro Touring G Machine Resto Mod 600 HP street or race $89,900.00

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Made in the USA – 20 oz. Ceramic Travel Mug – Red $19.95 This stylish and practical 20 Ounce Ceramic Travel Mug is the perfect commuter or road trip partner. It’s dishwasher and microwave safe, and has a unique plastic lid designed to keep your coffee or tea warm and your ride splash-free. 2.25″ wide at the bottom, the handle is located 2.5″ up from the base to fit neatly into most cupholders. Proudly made in the USA. *Please note: while the lid minimi…

Coffee Mug – Vintage Vespa GS160 $8.49 Heavy restaurant-style coffee mug silkscreened on both sides with a cool, vintage Vespa GS160. The perfect vessel for your weak Amercan coffee!…

Type S AC30272-60/6 Custom Trim Non-Slip Mat $5.67 Type S Custom Trim Non-Slip Mat by Winplus is a customizable non-slip material that helps organize and protect your vehicle interior. Custom trim to any size to fit your needs and place it anywhere in your vehicle….

Godzilla (The Criterion Collection) [Blu-ray] $27.83 Studio: Image/sphe Release Date: 01/24/2012 Run time: 96 minutes…

Destroy All Monsters [Blu-ray] $19.78 Studio: Allegro Media Group Release Date: 11/08/2011 Run time: 85 minutes…

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Godzilla (Criterion Collection) $20.74 Ishiro hondas godzilla is the roaring granddaddy of all monster movies. Its also a remarkably humane and melancholy drama made in japan at a time when the country was still reeling from nuclear attack and h-bomb testing. Its rampaging radioactive beast the poignant embodiment of an entire populations fears. Studio: Image/sphe Release Date: 01/24/2012 Starring: Takashi Shimura Run time: 96 minu…

Rodan/War of the Gargantuas $10.99 RODAN/WAR OF THE GARGANTUAS – DVD Movie…

2007 Bodegas Silvano Garcia Vina Honda Monastrell 750 ml Red cherry colour with hints of purple on the rim. Elegant aromas of red fruits; on the palate it is balanced and well structured, fruity and fresh, with a pleasant finish….

Bodegas Silvano Garcia Vina Honda 2006 The grape varieties are fermented separately using traditional methods with a total of between 8-10 days on the skins. Gentle pneumatic press was used to minimize harsh tannins. This wine was not aged in oak barrels….

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Toyota Tundra & Sequoia (Paperback) $19.5 Description not available.

Chilton`s Toyota Camry 1997-01 Repair Manual (Paperback) $19.74 The Chilton Total Car Care series continues to lead all other do-it-yourself automotive repair manuals. These manuals offer do-it-yourselfers of all levels TOTAL maintenance, service and repair information in an easy-to-use format. Each title covers …

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Porsche : 911 GT2 RS 11 Porsche 911 GT2 RS Rare LOW MILES Carbon Hood $289,888.00

Porsche : 911 2011 Porsche GT3-RS 4.0 As New 2.6 Miles $240,000.00

Porsche : 911 GT2 RS 2011 GT2 RS ONLY 4K MILES ONE OWNER CLEAN CARFAX $229,994.00

Porsche : 911 Speedster 2011 PORSCHE 911 SPEEDSTER 47 MILES BRAND NEW $195,700.00

Porsche : 911 Turbo S $206,000 MSRP**Turbo S*** Fully Loaded*** PDK*** $189,000.00

Porsche : 911 Speedster Speedster Manual Convertible 3.8L CD Rear Wheel Drive Power Steering MP3 Player $179,997.00

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Porsche : 911 Speedster Speedster Cab ~ 80 Mls ~ # 269 ~ Pure Blue ~ We Finance $175,000.00

Porsche : 911 TURBO S CAB $178k MSRP only 500 miles PDK TRANS Ceramic Brakes SAT RADIO 530hp $169,980.00

Porsche : 911 S Turbo S Turbo Coupe 3.6L CD AWD Turbocharged Locking/Limited Slip Differential A/C ABS $165,900.00

Porsche : 911 S Turbo Coupe 3.6L NAV CD AWD Turbocharged Power Steering 4-Wheel Disc Brakes $164,900.00

Porsche : 911 TURBO 2011 911 TURBO S COUPE ONLY 6K MILES PORSCHE CERTIFIED SUPER CLEAN $149,991.00

Porsche : 911 GT3 RS Porsche Motorsport Collectors Cup Care. Pristine, Racing Paint Design Unique. $149,000.00

Porsche : 911 Turbo S TURBO S+FULL LEATHER+NAVIGATION+CARBON FIBER+HEATD SEATS+SPORT CHRONO $147,000.00

Porsche : 911 2dr Cpe Turb 1 OWNER TURBO S !!! ~ LOCALLY OWNED ~ BOUGHT HERE NEW ~ 3M BRA ~ FLAWLESS CAR! $146,992.00

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Porsche : 911 911 GT3RS 911 GT3RS- MSRP $168k, PCCB, NAVI, FULL LTHR, LOADED, MINT, 1k Miles! Rare color $144,890.00

Porsche : 911 Turbo Cab ~Adaptive Power Bucket Seats~XM Radio~Navigation~Power Seats~Financing $143,000.00

Porsche : 911 Turbo S PORSCHE 911 TURBO S 19 NAVIGATION NR XM CERAMIC BRAKES PCM PARK ASSIST IPOD $142,995.00

Porsche : 911 911 Turbo S Beverly Hills Black 19 RS Spyder Turbo S Cab PDK 997 Cream Chrono Financing $140,600.00

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